Parts. Plenty of Plates and Tiles.
The Minifig Neck Brackets(!) and
the new Chima Gun stand out to me.
Is it below, at, or above the golden ratio? Below. (+5) (The Golden Ratio is $0.10 per part.)
If you can't build a frame right away, or choose not to, does it have parts you should be able to put into use right away? Yes. (+5)
Does it have more than a handful of immediately useful parts? No. (-5)
Score: +10 (A-). A little bit lower, but not bad.