Someone on the Facebook Group was interested in the minifigs for this line, so I grabbed the only affordable "Ultimates" set.
Box. MSRP was $9.95 for a $0.10 Price per Piece.
Parts 1. I see a new Slope piece in the top right corner, a new Minifig Shield below that, three new Trans-Color Shield Inserts in the lower left, plus one of the new Multi-Stud Shooters in the upper left.
Build 2. Or you could just go with the minifig.
Can you build something -- a frame, station, or starship -- right away? Yes, barely. (+5)
Is it below, at, or above the golden ratio? At. (0) (The Golden Ratio is $0.10 per part.)
If you can't build a frame right away, or choose not to, does it have parts you should be able to put into use right away? Yes. (+5)
Does it have more than a handful of immediately useful parts? Yes. (+5)
Score: +15 (A). Better, but apart from the new pieces I don't think there's much to recommend this set.