Instructions. There's a minor difference to the ones you'll find in a Lego set. They highlight the studs where pieces are to attach in the individual steps.
Parts 2. The Dark Purple shaped pieces at the bottom of the picture could be interesting. Same goes for the Trans-Clear pieces. The 1x2 Brick w/Hole looks interesting, I'm not sure if it's functionally any different from a regular Technic Brick though. The piece down in the lower right corner is a 1x2 Plate w/Studs on both sides. That should definitely be useful.
Minifigs. They each have 11 points of articulation. They kind of remind me of an old micro-scale action figure that used to come with Micro-Machines or some other old vehicular toy. I think you can find better versions of that Power Sword from 3rd party companies like Brickarms or Brickforge.
Here's the Frame I built from the set. I'm calling it the MB-1 Mega Beetle.
MFZ Stats: 2Rd (right arm)/ 2Rh (left arm)/ 2B (carapace)/ 2W.
Can you build a frame, or frames, right away? Yes. (+5)
Is it below, at, or above the golden ratio? At retail price, above. (-10) (The Golden Ratio is $0.10 per part.)
If you can't build a frame right away, or choose not to, does it have parts you should be able to put into use right away? Yes. (+5)Does it have more than a handful of immediately useful parts? Yes. (+5)
Score: +5 (B+). Not bad for a clone brick set. I'm going to have fun experimenting with it. If the price was two dollars less it would have scored higher.