Box. The price I paid at Teso is $5.99, for a $0.05 Price per Piece. MSRP from Pantasy is $7.99, for a $0.07 Price per Piece.
Is it below, at, or above the golden ratio? Below. (+5) (The Golden Ratio is $0.10 per part.)
If you can't build a frame right away, or choose not to, does it have parts you should be able to put into use right away? Yes. (+5)
Does it have more than a handful of immediately useful parts? Yes. (+5)
Score: +20 (A+). This could do with one more Axle/Pin but other than that it's a good set.